We seek to make objects that are relevant to our time and functionally simple—without conceptual, formal or technological frills—so that these objects can be used naturally in urban environments—bringing a touch of warmth to these environments while standing the test of time.

We experiment with the possibilities of traditional techniques in order to bring ancestral language to the present. We seek originality in connecting origins to contemporary objects, and we hope that our collaboration will keep traditional techniques alive (and fresh). In all of this, we aim to preserve local identities.

We assume imperfection as an essential part of the beauty of the object.

Guadalajara, México.

Agustín Elizalde Urzúa

1976 Guadalajara, México

Founding partner and Creative Director of the firm. He studied Architecture at ITESO and has a Master’s Degree in Criticism and Projects from the Polytechnic University of Catalonia; Agustín has been a professor at Tecnológico de Monterrey, ITESO and the Escuela Superior de Arquitectura; he is the author of several publications related to the conservation of cultural heritage.

agustin@estudiopomelo.com

associates and collaborators

Alejandra Fernández Rodríguez, Mariana Elizalde Urzúa e Isis Bizarro Ornelas.

Adriana Valenzuela Anaya, Ana Sofía Vázquez Partida, Andrea García López, Ángeles Vida Morales, Carlos Hernández Quiñones, César Barraza Gamboa, Cristina López Mejía, Dalila Demesa Solís, Gilda Roel Gabriel, Guillermo Tirado Méndez, Joaquín Aragón Pineda, Juan López Velázquez, Julio Hernández Gómez, Kei Arao Takahashi, Leonora Castorena Barajas, Patricia de Alba García, Paulina González Quesada, Roberto Roel Gabriel, Samuel González Soto, Sayuri Gaspar Basaldú, Susana Gutiérrez Moreno.

Photographers
Daniela Pieck Gómez-Morín, Daniel Solorio, Fernando García Panduro, Maj Lindström, María Laura Castro, Michel Amado Carpio, Onnis Luque, Pablo Saracho, Samantha Cendejas, Santiago Vega.